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Ali Azarmi

Managing Partner

Ali Azarmi has been part of the Middle East’s advertising industry since 1987. Graduated and started his career in London working for Publicist Graphics and then moved to Dubai as ECD of BBDO until 2004 and has been working as advertising consultant on project basis since. In 2008 Ali and Mehdi established Joy Films in Dubai and Lebanon. Ali is based in Dubai.

Languages: English, Farsi

Mehdi Norowzian

Founder/ Director

Mehdi established Joy Films in London in 1995 after his phenomenal success as the director of some of the most iconic TV Commercials. His inventiveness and creativity continues just as potently today. Mehdi Directed two feature films under Joy Films, Leo, Featuring some of Hollywood’s greatest and Killing Joe. A period drama for which he was Oscar nominated.

Languages: English, Farsi

Nima Safari

Senior Producer

Nima is Joyfilm’s no-nonsense Senior Producer. Not only is he resourceful, calm and client-friendly – he is an excellent problem solver and an absolute pleasure to have on the team.

Languages: English, Farsi

Anju Backer

Senior Editor

Anju is JoyFilms Senior Editor, Digital Imaging Technician, and expert in sound engineering. He is experienced in working with human stories, short films, TVCs, and studio recordings.

Languages: English

Maikel Adly

Logistics

Joy Films Dubai’s Production Assistant and right-hand man. He is involved in every step of the production process and is always there to go the extra mile. He is also responsible for scouting our shooting locations.

Languages: English, Arabic

Sandeela Ashraf

Project Manager

With multiple degrees in finance, marketing and journalism, Sandeela is not only our enthusiastic post producer but also our primary point of client contact as a project manager. Over the last 7 years at Joy Films, Sandeela has delivered numerous global campaigns. With her multilingualism, she brings to the table excellent communication and problem-solving skills.

Languages: English, Arabic, Hindi

Parnaz Shakeri

Research & Development Executive

Focuses on branding and research & development at Joy Films, exploring innovative technologies and creative solutions to keep the company at the forefront of the industry.

Languages: English

Manoj John

Finance Manager

Manoj has over 30 years of Finance & Accounting experience, across a variety of industries in UAE & the Middle East.His diligence combined with his jolly persona makes him a joy to work with. A former Badminton champion and a keen gym enthusiast means that it pays to be in his good books.

Languages: English, Hindi

Dima Aljogol

Director of Communication

Leads Joy Films’ corporate communications, overseeing new business development, editorial content, social media strategy, and event presence to amplify the company’s brand visibility and creative impact.

Languages: English, Arabic

Nina Najjar

Executive Producer

Nina is an acclaimed film director and producer, merges cultural narratives with visual finesse. Her diverse portfolio spans corporate films, commercials, narratives, and music videos, showcasing mastery of cinematic storytelling. Notably, as line producer for ‘Waves 98’, she earned acclaim at Cannes for innovative live-action collage technique, challenging stereotypes and connecting deeply with audiences.

Languages: English

Varunn Pandya

Production Coordinator

Varunn is the company’s liaison to directors, also assisting the producer with research and other key production requirements. Reliable, organized, and creative, Varunn possesses a film educational background and production experience in Los Angeles, making him a valuable asset to the team.

Languages: English, Hindi

Roya Azarmi

Social Media Manager

Manages Joy Films’ social media accounts, creating engaging content that reflects the company’s creative vision. She ensures the stories shared resonate and make a lasting impact.

Languages: English

Divya Perumal

Admin & Management PA

Manages administrative and IT operations at Joy Films, streamlining internal processes to ensure efficiency across executive and business functions. She also serves as the Executive Assistant to the Managing Partner.

Languages: English

Angelie Peñaflorida

Receptionist

Handles the day-to-day office administration at Joy Films, ensuring smooth daily operations and providing essential support across teams.

Languages: English

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